Introduction Dating back to the 3rd century BC, the first instance of fraud was carried out by two Greek sea merchants who decided to sink their loaded cargo to enrich themselves. The plan failed – they were both caught in the act, and one lost his life trying to...
Introduction Remember the 2017 Superbowl when the Patriots made the most improbable comeback in the history of American football? With just around 17 minutes left, the Patriots trailed 28-3, and the win predictor showed Atlanta’s chances of winning at 99.8 percent....
Under the Skin A few years ago, while searching for skincare products online, I came across the Neutrogena Skin360, a virtual skin analysis tool on their website. The technology helped the user identify their skincare needs and recommended products based on the...
In today’s tech-driven world, companies depend on vast amounts of data to guide their operations and decisions. They build multiple data repositories and pipelines to process, store, manage, and utilize data from various sources. Given the increasing size and...
Feeling stuck with your marketing strategy in today’s digital world? You’re not alone. Like many companies, we faced a similar situation. We take pride in the fact that we have built comprehensive marketing analytics dashboards for our clients and have given...
