by Anam Jalil | May 6, 2025 | Marketing Analytics
Customers aren’t robots—they have unique needs, priorities, and values that shift as they interact with your brand. A rigid, one-size-fits-all approach to understanding them simply doesn’t cut it anymore. Customers have individual needs, and they prioritize them in...
by Anam Jalil | Mar 6, 2025 | Capacity Building, Change Management, Data Culture
Introduction We all know that data is an asset in the modern world. It provides valuable information to help you make decisions. From collect large volumes of it to gaining the literacy needed to make sense of it, the culture of leveraging data is rapidly becoming...
by Anam Jalil | Dec 1, 2024 | Artificial Intelligence, Generaive AI
Introduction 2023 was certainly the year of artificial intelligence. While the technology has been around for a while, it truly took center-stage with chatbots going viral and governments taking the risks associated with AI seriously. Multimodal AI models such as...
by Anam Jalil | Dec 1, 2024 | Blog, Data Engineering Team Structure, Data Organization Structure, Data Science Best Practices, Data Teams, Lead Data Science
Picture this: your data team is a well-oiled machine, tackling complex projects with finesse. But behind the scenes, chaos can ensue without proper organization and strategy. The need for proper management and leadership for data teams cannot be underscored; reports...
by Anam Jalil | Dec 1, 2024 | Data Visualization, Gestalt Psychology for Data Visualizations, Perception Data, Psychology Chart, Psychology Graphs
The greatest value of a picture is when it forces us to notice what we never expected to see. John W. Tukey – Exploratory Data Analysis, 1977. The Beginning Data visualization seems a modern concept, but human beings have been using illustrations to convey...
