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How AI Is Transforming Marketing Analytics From Gut Feelings to Data-Driven Precision

How AI Is Transforming Marketing Analytics From Gut Feelings to Data-Driven Precision

by Zohra Zafar | Aug 15, 2025 | AI, Data Analytics, Marketing Analytics

What if your marketing dashboard could think for you—showing not just results, but the exact next move to boost ROI? For most marketers, that’s still a dream. Data sprawled across Google Ads, Shopify, social platforms, and spreadsheets makes it nearly impossible to...
A Comprehensive Guide To Enterprise Data Architecture: Best Practices for Building and Scaling Data Analytics 

A Comprehensive Guide To Enterprise Data Architecture: Best Practices for Building and Scaling Data Analytics 

by Hamza Malik | Dec 20, 2024 | Data Analytics, Data Architectue

Enter the game-changing world of Enterprise Data Architecture (EDA), a powerful strategy that’s akin to a map guiding businesses through the maze of data processes, storage, and management. EDA is the unsung hero behind successful businesses, ensuring they are...
5 Major Reasons for Outsourcing Data Analytics of Your Start-Up

5 Major Reasons for Outsourcing Data Analytics of Your Start-Up

by Hamza Malik | Dec 9, 2024 | Data Analytics, Startup

Starting a business is difficult as it is. While you’re trying to scale and jumpstart your start-up, the looming question hovers over your head: what should you do with all this data?   Regardless of the industry you’re in, you must have endless excel sheets and...
Data Analytics: 10 industries making big strides and why.

Data Analytics: 10 industries making big strides and why.

by Hamza Malik | Dec 9, 2024 | Data Analytics

Data analytics is a term that might sound like a buzzword to someone who is unfamiliar with technology. However, in industries such as retail, healthcare, and finance, data analytics plays a crucial role in making informed business decisions. By using data analytics...
Why Everything Doesn’t Need AI: The Power of Prescriptive and Descriptive Analytics

Why Everything Doesn’t Need AI: The Power of Prescriptive and Descriptive Analytics

by Hamza Malik | Dec 9, 2024 | Data Analytics

Data-centricity has become essential for companies today to secure a future. Everyone’s chasing it, and those who haven’t been will soon be left behind. Companies are collecting data from all sources and trying to make sense of it with analytics. But with all this...
A Comprehensive Guide to Enterprise Data Architecture: Best Practices for Building and Scaling Data Analytics

A Comprehensive Guide to Enterprise Data Architecture: Best Practices for Building and Scaling Data Analytics

by Hamza Malik | Dec 9, 2024 | Business Inteligence Tools, Data Analytics, Data Architectue, Startup

Enter the game-changing world of Enterprise Data Architecture (EDA), a powerful strategy that’s akin to a map guiding businesses through the maze of data processes, storage, and management. EDA is like the unsung hero behind successful businesses, ensuring...
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