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Data Observability: A Comprehensive Guide

Data Observability: A Comprehensive Guide

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In today’s tech-driven world, companies depend on vast amounts of data to guide their operations and decisions. They build multiple data repositories and pipelines to process, store, manage, and utilize data from various sources. Given the increasing size and...
How we used data-driven marketing to optimize our marketing strategy

How we used data-driven marketing to optimize our marketing strategy

by Anam Jalil | Oct 17, 2024 | Data Strategy

  Feeling stuck with your marketing strategy in today’s digital world? ‍ You’re not alone. Like many companies, we faced a similar situation. We take pride in the fact that we have built comprehensive marketing analytics dashboards for our clients and have given...
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by Anam Jalil | Sep 26, 2024 | Business Intelligence, Data Architectue, Data Strategy, Design, Organization Transformation

What is A Data Strategy? A data strategy is a long-term plan that defines the technology, processes, people, and rules required to manage an organization’s information assets. It encompasses a systematic approach to managing and leveraging data assets...

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