by Zohra Zafar | Aug 15, 2025 | AI, Data Analytics, Marketing Analytics
What if your marketing dashboard could think for you—showing not just results, but the exact next move to boost ROI? For most marketers, that’s still a dream. Data sprawled across Google Ads, Shopify, social platforms, and spreadsheets makes it nearly impossible to...
by Anam Jalil | May 6, 2025 | Marketing Analytics
Customers aren’t robots—they have unique needs, priorities, and values that shift as they interact with your brand. A rigid, one-size-fits-all approach to understanding them simply doesn’t cut it anymore. Customers have individual needs, and they prioritize them in...
by Hamza Malik | Dec 8, 2024 | Data-driven marketing solutions, Marketing Analytics, Marketing Analytics Consulting, Marketing Analytics Tools
Introduction Marketing is critical for any business and has evolved greatly over the years. Businesses today engage in several marketing activities across social channels including Instagram, Facebook, and TikTok, using varied mediums such as text, audio and video....