Sub-optimal utilization of customer and web analytics in decision making. This led to noticeable gaps in the digital advertising, UI/UX strategy and user performance across traffic and revenue metrics. 

·   GTM tagging in Google Tag Manager for all types of tags, triggers, and variables 

·   Cross domain linking for iframes and subdomains 

·   A/B testing and campaign optimization using Google Optimize 

·   GTM tracking using Google Analytics 4, Facebook pixel 

       -    Event-based funnel tracking 

       -    Channel attribution modelling 

       -    Browser and server-side tracking using conversion API 

       -    Monitoring events match quality and ensuring data accuracy 

·    Building a data pipeline for automated reporting 

·    Data visualization on Google Data Studio and Mode Analytics 

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