Marketing Data Analytics
Supercharge your marketing efforts to optimize your campaigns for maximum impact on ROI
Marketing analytics enables you to evaluate the success of your marketing campaigns by gathering data from various sources, such as Facebook, Instagram, Google Analytics, Shopify, and more.
You can use the findings to optimize your marketing performance, achieve a higher return on investment, and gain deeper consumer insights. Rather than randomly going through Excel files, you can find all the data you need in a single data repository.
What We Do
Manual data organization, filtering, cleaning, and analysis can be tire some and overwhelming. We simplify this process by combining data from various marketing platforms and e-commerce sources to provide you with marketing and sales analytics on a single consolidated data repository. This way, you save time and money on ineffective strategies and focus on analyzing important data points and relevant and outdated data.
How We Can Help You
Our end-to-end pipeline collects and organizes valuable amounts of data so that you can track, analyze, and compare it for effective marketing strategies. Additionally, when leveraged with artificial intelligence and machine learning, you get alerts about changes influencing your marketing performance via real-time insights. That’s not all. We employ an intuitive yet comprehensive web dashboard to increase your accessibility to the data and insights gathered.
We assist you in making the most of your marketing endeavors by measuring and accelerating growth so that you can always stay ahead of the game.
We offer the following marketing analytics services:
Marketing Data Strategy Consulting
- Refine your campaign targets and consumer acquisition strategy by integrating your sales data into your marketing analytics platform
- Exponentially grow your client base through insights into what campaigns drive engagement and use that to create effective marketing strategies that bring you the desired results
- Identify and eliminate strategies and channels that don’t produce results to save valuable money
Customer Segmentation Analysis
- Drive consumer engagement and interaction with your business by providing a more targeted and personalized experience
- Learn about the challenges prospects face that cause them to stop engaging with your business and work toward resolving them
Marketing Analytics Dashboards
- Consolidate data from multiple sources to create a"360-degree" snapshot of consumer behavior to be viewed in simple, user-friendly, and actionable dashboards
- Track, monitor, and evaluate your marketing performance to improve its effectiveness and generate more revenue
Custom Marketing Tools
Leverage AI and machine learning to build custom tools such as, but not limited to:
- AdSpend Prediction Model—to decide how much you want to spend on each digital channel to achieve target revenue
- Customer Lifetime Value: to retain consumers, reduce customer churn, and get insight into your loyal consumers and buyers by identifying your most important prospects
Customer Analytics
- Understand market trends and consumer sentiments from social media insights and different marketing analytics platforms
- Use historical customer data to understand the needs, preferences, and wants of consumers to create personalized offers that improve consumer engagement and retention
- Adjust your marketing efforts to cater to your clients' needs and invest in strategies that will improve ROI
Heading
Benefits
Time and cost saving
Better Decision Making
Additional KPIs with real time dashboards
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