by Hamza Malik | Mar 1, 2025 | Churn Rate, Customer Acquisition, Customer Loyalty, Customer Retention, Predictive Modeling
Introduction “Retention is the new acquisition. It’s far more cost-effective to nurture the customers you have than to constantly chase new ones.” This quote by Brian Balfour, founder and CEO of Reforge and ex-VP of Growth at HubSpot, encapsulates a...
